Founder by Design
FBD

Small rooms, big moves

東京 35.6762° N / 139.6503° E

Founder by Design

A home for designers building their own thing. Evenings, masterminds and an ongoing community for the ones who are done waiting for the right moment.

30+
Designers in the first room
02
Events so far
20
Seats per mastermind
Blurred silhouette of a designer in profile

選ばれ方を設計する

Designers who build待たずに、つくるPrice itPitch itShip it許可はいらないTaste is a business model自分の名前でCraft is the floor選ばれ方を設計するSignal over noise

01 / Why we exist はじまり

Most design events are about craft. This one is about the decision to build.

デザインのイベントは、たいていスキルや制作の話。ここで話すのは、自分のビジネスをつくる決断について。

Founder by Design brings together designers who left corporate, are thinking about it, or are already running their own thing and figuring it out as they go. We talk honestly about identity, pricing, saying no, and building systems while still serving clients.

02 / What we do やること

Ways to build with us

03 / What we talk about 話すこと

The layer above craft.

The things nobody teaches in design school or inside a product team: how to price, how to sell, how to say no, and how to become the founder of your own practice.

  • Leaving corporate
  • The first 90 days
  • Identity shift
  • Pricing
  • Saying no
  • Offer design
  • DFY · DWY · DIY
  • Sales
  • Go-to-market
  • Systems
  • Pitching
  • Community-led growth
  • Your offer

04 / Events 集まり

Upcoming & past rooms

Follow on Luma

05 / Who runs the room 主催

Your hosts

Two design leaders who made the leap, building the room they wish they’d had.

Portrait of Corey Lee

The Designer MBA

Corey Lee

Led Figma’s design advocacy across APAC. Ex-CDO at Anamne, consulted on Notion’s Japan launch, and founder of The Designer MBA, mentoring designers to build profitable, scalable businesses.

Portrait of James Hsu

Dark UX Academy

James Hsu

Founder of Dark UX Academy and Product Design Lead at Sony/Crunchyroll. 18+ years leading design at Disney, Live Nation and FabFitFun, teaching designers to influence decisions and lead without authority.

Done waiting?
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